I’m relatively new to personal branding. I’ve been behind the computer screen for many many years and I step forward and I started to brand myself quite recently. I didn’t fully understand that I had an opportunity to push my own personality in quite the way that I thought I could. One of the things that I will think about in the future is when I’m making posts to LinkedIn or when I’m presenting I’ll make sure that those things are as close to my personal commitments as possible. I think it’s very powerful knowledge. It’s very important to make sure I stay authentic.