I first had the idea for “The Fear Project” in Q3 2019. The time didn’t feel right then, but my feelings quickly changed at the start of 2020 when COVID-19 appeared.

These days, fear is everywhere, among everyone. You may fear losing your job, losing a family member, or fear staying alone. Ultimately, you may fear death.

I like to think of fear as valuable information we can morph into energy that brings positive change to our own worlds and the world around us.  

Now is the right time for The Fear Project. It’s time to activate our collective ability to manage fears in constructive ways. Our future depends on it

Fearless leaders?

Today’s world is filled with “fearless” leaders. History was rife with them as well. Have you ever felt weak because you “feared”? Did you ever feel the need to hide your fear?

Most of us can probably answer “yes” at least one of those questions.

Why is that?

Fear is part of life, part of us being human. Hiding it should seem unnatural. After all, you may have heard that not naming or facing your fear can leave you paralyzed. And you probably know that if you hide your fear, you may come across as inauthentic. People are sensitive to the emotions of others and will feel when “something is up”.

Speaking about fear is also—perhaps especially—frowned upon in business, as fear is often seen as a sign of weakness.

Through The Fear Project, I intend to free us of our misperceptions about fear. To do so, I will speak with seemingly fearless leaders, people open to discussing fear. I am curious to learn whether they will confirm that being open about fear takes courage, maturity, and is freeing.

 My aim is to focus on delivering practical strategies for tackling your fears and morphing them into a driving force for good instead.

Yes, you … I … all of us … can learn to use fear for our benefit.

I look forward to hearing what you think as we explore fear together.

Please, share! Share The Fear Project with others, and share your thoughts with us all.

A word of warning…

Upon viewing these videos, you may not be magically freed of fears. The ability to transform a seemingly disruptive emotion like fear into a productive creative force is a process that requires time.

I hope, however, that my passion for exploring topics linked to business and our way of being (more) human will bring inspiration to your life and will help you see a different perspective. 

Now is the time to do so. Focusing on the human element at work, and on the professional element at home, has never been more crucial, as lines no longer exist between our professional and personal lives.

Does fear hold you back? Do you want your fears to catapult you forward? I can help. I can be your guide on this quest. 

Reach out for an initial free chat with me on dana.poulgraf@gmail.com


Encourage Fear! How opening up about fear results in success.

Passion: The Best Weapon Against Fear. How an Air Force veteran fought his fears and looked the enemy in the eye.


Let’s look the tornado in the eye – How to strip away the story, focus on what is, and create your destiny.

Rise above the forest!


From Fear to Focus: How to Use the Mobilising Energy of Fear

How does pizza help with managing fears?

Fear as a Blessing

Stay Tuned for:

  • Christopher Wade, a C-suite communications professional helping Fortune 500 companies embed engaging company culture and strategy into their organizations – contributing to a positive reputation and driving business performance,
  • Matt Welle, CEO of the hospitality software company Mews Systems, making a mark on an industry that needs a new generation of software to drive innovation while embracing personal relationships, paying it forward, and helping everyone grow along the way.
  • and many other inspiring leaders.
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